Drive viewership to Target’s Back to College Campaign: “Bullseye University,” a four-day live stream during which YouTube stars resided in an open dorm.
A lot of us wish we could go back to college, and Maker talent Meekakitty, Chester See, Clothes Encounter, Dodger and Magic of Rahat did just that in Target's Back to College Campaign: Bullseye University. In a four-day live stream, talent lived in an open dorm room decked in Target décor. To drive traffic to Target's Bullseye University site, talent created YouTube and engaged their social audiences. Each item in the dorm was available for purchase, simply by clicking an interactive pin next to the item.
Lucky visitors won everything from candy bars to laptops in our sweepstakes. At any given time, the live stream averaged about 2,500 viewers. Four videos combined earned 2M views in just one week.