Press Archive

PewDiePie + CutiePieMarzia Attract Massive Awareness for Film

Wall Street Journal

The new horror movie “As Above, So Below,” opening this weekend, may or may not prove to be a hit. But a Web miniseries developed for the show has already broken out.

Hollywood's Big-Money Hit Factory

Bloomberg

When Brian Robbins first told people he was going full time into the YouTube (GOOG) business, his colleagues in Hollywood were incredulous. “My agent, my lawyer, my dad—people thought I was crazy,” he says.

Maker partners with gamer Daniel Middleton

stream daily

Maker Studios has signed Daniel Middleton, the gamer and vlogger behind The Diamond Minecart YouTube and Twitch channels.

Maker Now Partnered With Top Three Gaming Channels

Tubefilter

The Diamond Minecart is now partnered with Maker Studios. The Minecraft-focused YouTube channel of Englishman Daniel Middleton has signed with Disney-owned multi-channel network in a deal that brings another big gaming hub to Polaris.

Maker partners with Minecraft Guru The Diamond Minecart

Video Ink

Maker Studios has signed Daniel Middleton, known on YouTube as Minecraft-focused gaming star The Diamond Minecart. Middleton reaches more than 3.4 million subscribers, and since launching the channel two years ago has accumulated more than 1 billion video views on the site.

Lindsey Stirling Partners With Maker

Billboard

Maker Studios has partnered with violinist Lindsey Stirling, whose top-rated YouTube channel boasts more than 5 million subscribers who have watched videos of her unique style of classical dubstep more than a half-billion times.

New Breed of Online Stars Rewrite the Rules of Fame

Variety

There is no doubt a new generation of talent who create their own content on YouTube, Vine, Instagram and other platforms are becoming household names among young consumers online. Parents may be oblivious to names like Cameron Dallas or Jennxpenn because those talents aren’t on Disney Channel or the radio, but they inspire screaming throngs reminiscent of Beatlemania when they make appearances in the flesh.

Maker recruits AOL’s Lewis and Yahoo’s Pan

stream daily

Disney-owned Maker Studios has added former AOL Studios head Gabriel Lewis – who announced his departure on Friday – and Yahoo programming veteran Bonnie Pan to its Original Content programming division.

Maker Hires Former AOL, Yahoo Execs For Original Content

Tubefilter

Maker Studios‘ presentation to advertisers at the 2014 Digital Content Newfronts made it clear that the multi-channel network is making a big investment in original content. At that event, Maker announced nine new original series, some centered around YouTube stars and other focused on traditional media creators.

Maker Snags AOL and Yahoo content Execs

The Hollywood Reporter

The Disney-owned digital media firm has hired Gabriel Lewis and Bonnie Pan to its programming division, led by chief content officer Erin McPherson. Maker Studios is making a significant bet on original content with two big digital media hires.

Maker Taps AOL and Yahoo to Bolster Content Team

Video Ink

Two top video executives from AOL and Yahoo, Gabriel Lewis and Bonnie Pan, are joining Maker Studios to help build the Disney-owned multi-channel network’s original content strategy.

Maker talent, fans to descend on Nerd HQ @ Comic-Con

stream daily

Maker Studios’ gaming network Polaris is partnering with online merch and content company The Nerd Machine for live performances, panels and meet-and-greets at Comic-Con in San Diego.

Maker to Make an Appearance at Comic-Con 2014

Video Ink

For the first time ever, Make Studios will make an official splash at Comic-Con, which will take place tomorrow through Sunday in San Diego. With The Nerd Machine’s Nerd HQ as its partner for the 2014 convention, Maker will be responsible for live performances, panels, and meet-and-greets with digital (and otherwise) celebs.

Hipsters love Q&As?

stream daily

A conversation with Maker’s Julia Moonves: What’s cool about the web is that you don’t need a team of PR and development experts to help find a large audience for your work. Take for instance the Homeless Lottery Winner video by Rahat Hossain that went viral earlier this year and inspired viewers to donate thousands of dollars and help the man find housing.

Maker Names Charles Gabriel Chief Advertising Officer, EVP of Global Sales

The Wrap

The former AOL SVP of global video sales is joining the company in a newly created role

Maker Hires AOL Exec Charles Gabriel as Chief Advertising Officer

Variety

Maker Studios, the multichannel network company owned by Disney, has tapped Charles Gabriel — previously SVP of video sales at AOL — as chief advertising officer and EVP of global sales.

Ynon Kreiz: Video Can Only Grow From Here

bloomberg TV

Maker Studios CEO Ynon Kreiz and Bloomberg’s Paul Sweeney discuss the marriage between Disney and Maker Studios. They speak on “Market Makers.”

Maker Gen Creates Home for Rising Stars

Adweek

It's time for Maker Studios to spread past its YouTube roots. The Disney-owned Web video network announced Maker Gen on Thursday, a way for aspiring online stars to grow their presence through a structured program.

Maker Launches Maker Gen and Maker Shop

The Wrap

The new consumer-facing initiatives join the company's growing list of products. Maker Studios announced on Thursday that it's adding two new consumer-facing brands to its ever-growing umbrella of products: Creator network Maker Gen and merchandise store Maker Shop.

Ynon Kreiz, Jeffrey Katzenberg Tout Future of Online Video

Variety

The YouTube platform is building the foundation for a strong future, according to some industry leaders who took to the stage Thursday at Vidcon, a conference for online video programming held at the Anaheim Convention Center.

Ynon Kreiz Keynotes at Vidcon 2014

The Hollywood Reporter

The Maker Studios CEO told the VidCon audience that partnership talks evolved into the realization that the two media companies are "a very strong fit." What does Maker Studios look like now that it's part of the Disney family? CEO Ynon Kreiz says it's still too early for many changes to manifest, but he gave the audience a VidCon a taste of how the YouTube multichannel network could leverage the media company's resources.

The 50 Best Quotes From Cannes Lions

Huffington Post

With another festival almost over, Cannes Lions continues to capture the intersection of entertainment, business, culture and advertising. The festival has hosted an amazing range of speakers -- here are some of the standout quotes from this year.

Maker Studios and Ben Stiller talk ‘Next Time on Lonny’

Wall Street Journal

Maker Studios, looking for content for its planned new video site Maker.tv, is turning to Ben Stiller for help. In particular, Maker, now part of Walt Disney Co., has enlisted Mr. Stiller’s Red Hour Digital, a division of his production company, to help revive ”Next Time on Lonny,” one of the odder cult video series on the Web.

The Grill NYC: Maker and Pepsi talk the Future of Advertising

The Wrap

Maker's Erin McPherson and Pepsi's Ken Strnad talk about staying authentic when targeting millennials at TheWrap's conference.

Season 2 of 'Next Time on Lonny' premieres

usa today

Sometimes the previews for the next episode spoil too much, sometimes they are spoiler-free, or, in the case of the Ben Stiller-produced Web series Next Time on Lonny, they include one with a bow-tie wearing dog that speaks Aramaic and foretells the impending apocalypse.

Was Ben Stiller Coerced Into Producing 'Next Time on Lonny'?

MASHABLE

Tuesday marks the Season 2 premiere of Next Time on Lonny, the reality TV parody series that’s executive produced by Ben Stiller … or, is it really?

"Epic Rap Battles of History" hits Nightline

nightline

Making It Big Online: From Internet chefs to fashionistas, these viral sensations are attracting fans and big money. [VIDEO]

Ynon Kreiz leads THR's Digital Media - Power 25

The Hollywood Reporter

Hollywood is transforming into a two-industry town fast as tech migrates south from the Valley (as in Silicon) to the Beach. The Hollywood Reporter's inaugural list breaks down the city’s top players.

Maker, Nylon Celebrate "Oh, You Pretty Things!"

The Wrap

“We wanted our version of ‘Gossip Girl,” Maker execs say at star-packed party at the Roosevelt. Maker Studios is living up to its last name: studios.

DIGITAL NEWFRONT NEWS: 5 Brands that Made Noise at NewFronts

Adweek

Vevo, Maker Studios roll out programs. The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on Saturday, the first week saw 7 media and tech brands generating a ton of buzz at the New York confab.

DIGITAL NEWFRONT NEWS: From the Backyard to Disney

Huffington Post

Mega-popular YouTube channel Maker Studios recently sold to Disney for $500 million, but when the founders launched the company five years the goal was quite simple -- make videos and share audiences. "We just liked making videos. We didn't start it to sell to Disney someday; we were just a bunch of friends who liked hanging out," says Shay Carl, a co-founder, in this interview with Beet.TV featuring four of the Maker founders. We interviewed them at the Maker Studios NewFront last night.

DIGITAL NEWFRONT NEWS: Erin McPherson Talks NewFronts

bloomberg TV

Maker Studios Chief Content Officer Erin McPherson discusses media convergence, what makes the company worth a billion dollars and their channel partnership with film maker Morgan Spurlock on Bloomberg Television’s “Bloomberg West.”

DIGITAL NEWFRONT NEWS: Maker Ready to Build with Brands

Wall Street Journal

Maker Studios, one of the biggest producers of programming on YouTube, is looking to cozy up to marketers that want to master Web video — even as the company looks to develop its own consumer brand. The Los Angeles, Calif.-based company, which Walt Disney Co. has agreed to acquire in a deal that could be worth $1 billion, is hosting its first ever NewFront event on Tuesday, less than a week after YouTube’s well-received presentation to the ad community.

DIGITAL NEWFRONT NEWS: Maker, Omnicom Sign Upfront Deal

Ad Age

Here's why one way Disney can begin to recoup the $950 million it plans to spend on YouTube network Maker Studios. Maker Studios has signed an upfront deal with Omnicom Media Group ahead of the network's Digital Content NewFronts presentation on Tuesday night in New York. The deal includes an ad spending commitment in the "low-eight figures," according to a person familiar with the matter.

‘Key & Peele’ Team with Maker

Variety

Maker Studios struck a deal with comedy duo Keegan-Michael Key and Jordan Peele of Comedy Central’s “Key & Peele” and Principato-Young Entertainment to produce an original shortform slapstick comedy series.

Key & Peele present 'Ithamar Has Nothing to Say' With Maker

Tubefilter

Two TV stars are deepening their ties to YouTube. Keegan-Michael Key and Jordan Peele, best known for their combined work on Comedy Central sketch show Key and Peele, are two of the producers of Ithamar Has Nothing To Say, an upcoming comedy series they are working on with Maker Studios and Principato-Young Entertainment.

Maker partners with Comedy Central’s Key & Peele

stream daily

Maker Studios is launching a new comedy with Keegan-Michael Key and Jordan Peele — both MadTV alums who have their own sketch show Comedy Central. The 6-part comedy series called Ithamar Has Nothing to Say is in pre-production and no launch date has been set as of yet.

Maker, Comedy Central's 'Key & Peele' Team

The Hollywood Reporter

Keegan-Michael Key and Jordan Peele will produce the digital comedy series "Ithamar Has Nothing to Say." Comedy Central stars Keegan-Michael Key and Jordan Peele are expanding their reach with the Maker Studios digital series Ithamar Has Nothing to Say.

Growing 'The King' of YouTube stars

CNN

Maker Studios has turned YouTube hits into digital celebs. CNN takes you into the studio where video stars are grown.

Erin McPherson Discusses Maker's Content Verticals

Adweek

Erin McPherson's past career prepares her for the challenge. So what does the chief content officer at Maker do? I oversee our studios, so the content we produce in-house, but also our programming strategy vis-à-vis partners, our network partners and our network talent, as well as outside third-party relationships. I work a lot on our brands and with the advertising community on strategic initiatives and branded programming.

Maker Partners With Video King Jukin Media

The Wrap

Maker Studios has partnered with Jukin Media to expose the company's vast library of viral videos to new viewers and more money. Maker, which is in the process of being acquired by Disney, operates one of the largest networks of online video networks in the world, one including channels for popular creators like PewDiePie and Epic Rap Battles of History.

No Fail Here: Maker Gets Powerful Partner in Jukin Media

MASHABLE

Maker Studios just acquired a powerful new viral partner in Jukin Media, the video entertainment network that specializes in licensing and distribution of viral video clips – like last week’s train-kick-in-the-head selfie – on the fly.

Maker Nabs FailArmy

TechCrunch

YouTube network Maker Studios is taking over management and monetization of a whole bunch of viral video channels that are managed by Jukin Media. The portfolio of content includes FailArmy‘s collection of fails, as well as 30 other viral video channels such as Bad Ads, The Come Up, and FunnyVideosArchive. Together, those channels get more than 400 million monthly views.

Maker Gets Into Blooper Business With Jukin Media

The Hollywood Reporter

The two digital media firms will co-produce shows using Jukin's viral video clip library. Maker Studios is joining forces with viral video clip house Jukin Media to bring more bloopers to the Web. The companies announced Thursday that Maker will now collaborate with Jukin to manage and monetize its YouTube channels and videos. The Culver City media firm -- which recently sold to Disney -- will also develop and launch a website for Jukin's FailArmy brand.

Maker and Nylon TV team up for "Oh, You Pretty Things!"

DEADLINE

Oh, You Pretty Things!, starring Francesca Eastwood, is a 10-episode series which follows a lifestyle blogger and her group of twentysomething trendsetters looking to make their big break in the underground music and fashion scene on LA’s Eastside. Sarah Dumont, Tui Asau, Alexander Nifong and Matthew Grathwol co-star. The show will premiere May 19 on Maker’s fashion and beauty channel The Platform.

Maker, Nylon To Launch Scripted Drama Series

The Hollywood Reporter

The web series "Oh, You Pretty Things!" stars Francesca Eastwood as a lifestyle blogger trying to make it big in Los Angeles.Maker is making the jump to scripted dramas with the debut of web series Oh, You Pretty Things! in partnership with Nylon.

"Oh, You Pretty Things!" Coming in May

usa today

Take MTV's Laguna Beach, drive 50 miles northeast, pick up some hipster clothes on the way and you'll end up at Oh, You Pretty Things!

Maker at MIPTV: Democratization and Globalization

Video Ink

If you weren’t able to catch Maker Studios’ presentation at the inaugural MIP Digital Fronts, taking place during the annual MIPTV international content marketplace in Cannes, it could be condensed to two words: democratization and globalization.

Macy's and Maker Team Up for "The Next Style Star"

Wall Street Journal

Macy's and Maker Studios, the world's largest producer and distributor of online video content for millennials, today announced a collaboration to launch an original fashion-lifestyle series--"The Next Style Star." This unique program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy's photo shoot, and have his or her winning look featured in the Impulse Department at Macy's Herald Square in New York City. Macy's "The Next Style Star" will debut April 3 on Maker's fashion and beauty network, The Platform, and macys.com/stylestar.

Macy's Partners with Maker for Original Lifestyle Series

Reuters

Macy’s and Maker Studios Team Up for Original Competition Series, “The Next Style Star” Digital Fashion Program Premieres April 3 on The Platform and Macys.com, Hosted By Jeannie Mai

Macy's Co-Producing Reality Series With Maker

Ad Age

Here's one way Disney will try to recoup the $950 million it plans to spend buying YouTube network Maker Studios: with web series backed by deep-pocketed marketers. One example arrives Thursday, when Maker will post the first episode of "The Next Style Star," an online reality series listing Macy's as a co-producer.

Macy's and Maker Star Search...

wwd

Macy’s and Maker Studios, a millennial-focused online video content producer, have announced a new fashion Web series called “The Next Style Star.” Sixteen aspiring stylists will create looks and face off for a $10,000 cash prize and a guest styling opportunity in a Macy’s photo shoot. The winning look will be featured in Macy’s Impulse department in New York.

Meet Top Maker YouTube Channels

Wall Street Journal

YouTube thinks it can make a big play for TV ad budgets this year. Meanwhile, Walt Disney Company just spent $500 million on a company, Maker Studios, that from the outside seems to be just a collection of no-name YouTube channels.

Kat Graham Docu-Series Debuts on Maker Music

Billboard

Kat Graham is known for showing her face onscreen -- she's predominantly an actress, after all, starring as Bonnie Bennett in the supernatural drama "The Vampire Diaries" on the CW. But she also has a solid music career, one that's been active for over a decade and includes a top five Billboard hit on the dance charts with "Put Your Graffiti On Me" in 2012.

Disney Acquires Maker

Reuters

(Reuters) - The Walt Disney Co has agreed to buy Maker Studios for $500 million, becoming a major online video distributor through the purchase of one of YouTube's largest networks, according to a person familiar with the deal.

The Walt Disney Co. Purchases Maker

Bloomberg

Walt Disney Co. (DIS) agreed to buy Maker Studios, a supplier of online video content to YouTube, for $500 million, gaining technology and experience with short-form entertainment.

Maker teams up with Penny Arcade

Tubefilter

Maker Studios is already partnered with some of the most prominent gamers on YouTube, and thanks to its most recent deal, it’s now partnered with the most prominent gaming webcomic, too. Maker’s gaming vertical, Polaris, has teamed up with Jerry Holkins‘ and Mike Krahulik‘s Penny Arcade.

SXSW ’14: Maker Says Monetization Will Catch Up

StreamingMedia

Shortly after he interviewed Ynon Kreiz, executive chairman for Maker Studios, this morning at the South by Southwest conference in Austin, Texas, Peter Kafka, senior editor for ReCode, broke the news that Disney is considering acquiring Maker for $500 million or more. Sadly, that story didn’t come up during the interview.

Maker stakes its claim on new frontier of Hollywood

Financial Times

History is repeating itself in Hollywood. A century after hardy entrepreneurs from the east coast moved to southern California to build the first movie studios, a new generation of digital companies has sprung up, building sound stages and producing content at a rapid pace....

Maker Partners with 'Jackass' Steve-O

The Hollywood Reporter

Maker will manage the comedian and prankster's YouTube channel and help develop original programming.

Maker teams up with Steve-O

Variety

Maker Studios is getting in business with Steve-O of “Jackass” fame. The world’s largest provider of online video content for millennials will manage Steve-O’s YouTube channel and co-develop original programming consisting mainly of comedic pranks and stunt videos.

Maker Inks Content Deal with Steve-O

Video Ink

Prankster Stephen Glover, known to most of you as Steve-O from “Jackass,” is joining the Maker Studios network.

Steve-O Partners with Maker

Tubefilter

Since launching an official channel last September, Steve-O has learned that YouTube is his perfect platform.

Maker COO talks start-ups in LA

Fast Company

How Los Angeles Is Kind Of, Almost A Startup Town: All it takes is one IPO to make it official, say locals, and it feels like it's right around the corner.

Will.i.am to Launch Video Platform With Maker

The Hollywood Reporter

The Black Eyed Peas frontman joins Snoop Dogg in developing original video content as the network expands its star roster.

Will.i.am partners with Maker

Variety

Musician and entrepreneur will.i.am, frontman of the Black Eyed Peas, struck a deal with Maker Studios to create a video platform to promote himself and his projects on YouTube and elsewhere as well as develop programming around emerging talent he’s collaborating with.

Maker inks deal with will.i.am

Video Ink

Maker Studios is partnering with will.i.am to develop an online video platform for original content from the musician as well as up-and-coming artists he is affiliated with.

Maker Hires René Rechtman to Lead International Operations

Variety

Rene Rechtman, who resigned as CEO of AOL’s branded content division last fall, has joined multichannel network Maker Studios in the newly created role of president of international.

Rechtman Joins Maker as President of International

The Wrap

The former AOL executive will forge partnerships overseas and syndicate Maker’s shows internationally.

René Rechtman Joins Maker To Lead International

TechCrunch

Maker Studios has made a big hire to run its growing international business. The company announced that former AOL executive René Rechtman has joined as President of International and will oversee Maker’s international growth strategy and development of strategic partner relationships overseas.

Maker Empowers Performers

BACKSTAGE

Attracting more than 4.5 billion views every month, Maker Studios is the largest global network of online video content.

Maker Pacts With Just for Laughs

Variety

Maker struck a deal with Canadian comedy brand Just for Laughs to manage its hidden-camera pranks channel on YouTube, create a new YouTube channel for stand-up comedy and develop a dedicated video website.

Maker Partners With Just for Laughs

LOS ANGELES TIMES

Maker Studios — the digital media company behind YouTube successes such as "Epic Rap Battles of History," Kassem G, the Shaytards and PewDiePie — is teaming up with Just for Laughs Group, best known for its long-running annual Montreal comedy festival.

Maker Forges Digital Partnership With ‘Just For Laughs’ Festival

DEADLINE

The alliance gives Maker Studios the opportunity to turn Just For Laughs into a major Internet video franchise. The digital network company that targets millennials will manage the existing Just For Laughs Gags channel on YouTube.

Maker Inks New Deal For More Music Rights

Tubefilter

Maker Studios is looking to legitimize the music in its creators’ videos and dodge any potential legal action that could come its way. The top multi-channel network recently inked a deal with Epidemic Sound that brings a library of royalty-free tracks to Maker partners.

Maker and Stiller's Red Hour team to produce 'Lonny' Season 2

The Wrap

The show parodies reality TV — much like the Stiller-backed ‘Burning Love.’

Maker and Red Hour make comedy

Tubefilter

Maker is continuing to make inroads into the Hollywood community. It’s latest traditional media partner is Ben Stiller‘s Red Hour Digital production studio. The two companies will team up for season two of Next Time On Lonny, a comedy web series that first ran for six episodes in 2011.

Maker Set To Launch 'Next Time On Lonny'

Variety

Maker Studios has pacted with Ben Stiller’s Red Hour Films shingle to produce and distribute season 2 of YouTube comedy series “Next Time on Lonny.” Maker to debut second season of series spoofing reality TV in 2014.

Maker and Stiller give 'Lonny' a second season

Video Ink

Maker Studios is partnering with Red Hour Digital, the digital subsidiary of Ben Stiller’s Red Hour Films, to produce the second season of an independently produced faux-reality web series called “Next Time on Lonny.”

MakerMade, Mike Tompkins And Chester See Reimagine 'Do-Re-Mi' For NBC

Broadway World

Digital music star Mike Tompkins has created a music video that reimagines the classic song "Do Re Mi," one of the iconic numbers that will be part of NBC's Dec. 5 (8-11 p.m. ET/PT) telecast of "The Sound of Music Live!"

'Divergent' Scribe Teams Up With Polaris

The Wrap

Evan Daugherty has written and directed four shorts for Maker Studios’ gaming and geek culture network Polaris, the company announced. Each short reimagines a character from Nintendo’s Super Mario Bros.

Polaris And 'Divergent' Scribe Reimagine Super Mario Bros.

Variety

Screenwriter Evan Daugherty has teamed up with Maker Studios’ Polaris to release “The Four Players,” a series of short films reimagining the characters from Nintendo’s Super Mario Bros. franchise, the company announced Thursday.

Super Mario Series Heading To Polaris

The Hollywood Reporter

The Four Players, a series of four short films written and directed by Daugherty, is being released on Polaris, Maker's gaming and geek culture YouTube hub. Each short centers on a reimagined version of a character from Nintendo's popular Super Mario Bros. universe.

Erin McPherson Leaving Yahoo For Maker

All Things D

Erin McPherson, the Yahoo executive who has been in charge of the portal’s video efforts, is leaving the company. She’s going to Maker Studios, the giant YouTube network that’s trying to build a business outside of the world’s biggest video site.

Erin McPherson Tapped As Chief Content Officer

Adweek

Erin McPherson, who led Yahoo's push into original video content over the past several years, is leaving the company to become chief content officer at Maker Studios, one of the leading content/ad networks in the YouTube space.

Maker Gains Chief Content Officer

The Wrap

Yahoo executive Erin McPherson is joining Maker Studios as the company’s chief content officer. In her new capacity, McPherson will be responsible for driving Maker’s content and programming strategy, reporting to Ynon Kreiz.

Maker Named B2B Company of the Year

Always On

Maker Studios is on track to become the model of a new kind of video company, one that's part of the new digital Hollywood's entertainment ecosystem.

Mike Tompkins Hits 1 Million Subs

Tubefilter

If you’ve never seen a Mike Tompkins video, you should go ahead and change that right now. The immensely talented vocal artist, who is partnered with Maker Studios, has reached one million subscribers through the covers of pop songs he creates using only his mouth. We asked Mike a few questions about his YouTube success.

Maker Talent Put On Their #DISNEYSIDE

Tubefilter

A large number of YouTube talent, including Maker Studios creators, Mike Tompkins, Mary Doodles, Shaytards mama Colette and others participated in Disney's branded social media campaign.

Epic Rap Battles Scores 2 Noms, YouTube Music Awards

The Wrap

YouTube's inaugural awards show, which takes place Sunday in New York, will honor popular musicians from both worlds, pitting the brainy duo of "Epic Rap Battles From History" against Eminem.

Polaris Recruits New Gaming Talent

Tubefilter

A flurry of activity has significantly beefed up Maker Studios‘ most successful vertical. Four top YouTube gamers–Captain Sparklez, KSIOlajidebt, Ali-A, and TheBajanCanadian–have joined Maker and will be listed as members of Polaris, the network’s gaming division.

ERB Hits The NYTimes

The New York Times

On a recent evening, Peter Shukoff and Lloyd Ahlquist, two breakout stars of the YouTube era, were trying, very seriously, to look like teenage girls from 2006: long hair, pink headbands, embroidered jeans.

Maker Celebrates The World Series With Pepsi

Los Angeles Business Journal

Maker Studios star Mike Tompkins has another music video out, this one a collaborative, a cappella take on "Take Me Out to the Ballgame.

Mark Suster Talks Maker

Pando Daily

Mark Suster, the serial entrepreneur turned polarizing Los Angeles investment figure, thinks Jeff Bezos is the smartest entrepreneur of our time. Why? Because Bezos truly understands growth. (Hint: It’s not about profit; it’s about scale and gross margin.)

Maker And Epidemic Sound Team Up

LOS ANGELES TIMES

For the last several years, Swedish music company Epidemic Sound has been building a vast library of tracks for producers to use in soundtracks on television shows and online video, amassing 20,000 pieces from more than 100 composers.

Maker Introduces A New Tech Platform

TechCrunch

Over the past several years,Maker Studios has turned its talent-focused media haven for YouTube stars into a huge business, attracting tens of thousands of channels to its network, which in turn have attracted hundreds of millions of subscribers and billions of views per month.

Maker Makes Programming Strides

Variety

Leading online programmer Maker Studios is restructuring its vast network of YouTube channels to more closely model the cable world, the company’s executive chairman revealed Monday at the Variety Entertainment & Tech Summit.

Mass Appeal Partners With Maker

The Wrap

Mass Appeal, a graffiti magazine turned online video company, has partnered with online video giant Maker Studios to make shows about urban culture, the two companies said Tuesday.

Maker Talks Growth

Pando Daily

Multi-channel networks may not be doomed after all. Despite the endless reports of the demise of the MCN business model, Maker Studios appears to be building a viable online video business. The once creator-led company has weathered controversies with top talent and a founder suing the companyhe helped birth, but it appears to have turned a corner in the last six to 12 months and is demonstrating more and more staying power.

Ynon Kreiz Speaks At TheGrill Conference

The Wrap

When you’re looking for a model for growth in the burgeoning online industry, a lot can be gleaned from television. In fact, Maker Studios executive chairman Ynon Kreiz isn’t shy about comparing Maker to behemoths such as Viacom, which began as niche outlets.

MakerMade Launches

Tubefilter

With its acquisition of Blip and its recent $26 million funding round in the books, Maker Studios has continued its rapid growth. The multi-channel network has launched Maker MADE, a service that offers the network’s resources to online video advertisers.

In-House Ad Agency Premiers, MakerMade

Adweek

Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to announce the launch of Maker Made, an in-house unit dedicated to helping brands succeed in Web video.

Why The Media Has Been Wrong About MCNs

Business Insider

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year.

Maker Aquires Blip

Variety

In a deal that could herald a wave of consolidation in the online video biz,YouTube multichannel network company Maker Studios on Friday officially announced the acquisition of digital media firm Blip.

Blip And Maker Unite

All Things D

YouTube heavyweight Maker Studios has finished acquiring Blip, the video network and distributor.

Maker And Blip Team Up

LOS ANGELES TIMES

The digital media company Maker Studios has acquired Blip, a company best known for its technology for distributing original Web series.

Blip Platform To Stay Active Under Maker

GigaOm

Los Angeles-based Maker Studios officially confirmed the acquisition of Blip Networks Friday, which was first reported two weeks ago, saying that it wants to keep the video site alive. “Blip.com will continue to operate as a robust entertainment destination; and the industry-leading Blip sales team will be ramping up their sales game,” said Blip CEO Kelley Day in an email to Blip’s content producers. Day will step down from her CEO position, but remain an advisor to Maker.

Tobuscus Joins Maker

New Media Rockstars

Toby Turner Of Tobuscus Joins Maker Studios: 'It's an honor to be surrounded by such a great team'

Maker And Crunch Digital Announce Agreement

Wall Street Journal

Maker Studios and Crunch Digital Announce Agreement to Manage Song Data and Royalty Reporting to Music Publishers

SoCal -- One Of Digital's Hottest Regions

Billboard

Starting Up in Los Angeles: SoCal Quietly Emerged as One of Digital Music or Media's Hottest Regions

Maker Names Ynon Kreiz Executive Chairman

Variety

Maker Studios Puts Ex-Endemol CEO Kreiz in Charge, as Founder Steps Aside

Maker And Tribeca Release Video Magic

New Media Rockstars

Maker Studios And Tribeca Films Release Video Magic On 'Picture Show' YouTube Channel

Maker Teams Up With Producers Guild

New Media Rockstars

Maker Studios Teams Up With Producers Guild of America For Producers Showcase Contest

Epic Rap Battles' Leads In Streamy Awards Wins

Indie Wire

Halo,' 'Burning Love,' and 'Epic Rap Battles' Lead 3rd Streamy Award Winners

Streamy Awards Showcase YouTube vs. Hollywood

Buzzfeed

“Streamy Awards” Showcase Awkward Relationship Between YouTube And Hollywood

Universal Music Partners With Maker

New Media Rockstars

Universal Music Publishing Group Announces Partnership with Fullscreen and Maker Studios

Maker And Viddy Team Up For "The Viddy-O Show"

Tubefilter

Timothy de la Ghetto, GloZell, And Others Run Through Top Viddy Clips

P'Trique Explains A "Chic Freak"

New Media Rockstars

P'Trique Of 'Sh*t Fashion Girls Say' On What It Means To Be A 'Chic Freak' [Interview]

Why Time Warner Was The Best Fit

Tubefilter

In light of Time Warner‘s $36 million investment in Maker Studios, Maker CEO Danny Zappin made note of the potential for growth as a main reason why Maker sought a deal with the media and enterta...

Maker raises $36 million from big-name investors

LOS ANGELES TIMES

Maker Studios, the digital media company behind some of the most successful channels on YouTube, has raised $36 million in an investment round led by Time Warner Investments and joined by some of...

Maker Raises Round Led By Time Warner

TechCrunch

There’s more big money going into video startups: Maker Studios, which ranks among the top networks of creators publishing on YouTube, announced today that it has closed a $36 million round of fi...

Maker Secures Time Warner-Led Funding Round

The Wrap

Maker Studios secured $36 million in the initial closing of its latest round of financing, led by Time Warner Investments, the company announced Thursday.

Time Warner Gains YouTube Foothold With Maker

DEADLINE

Big names joining the entertainment giant’s $36M Series C financing effort for the YouTube channel creator include Robert Downey Jr, Elisabeth Murdoch, and producer Jon Landau — as well as Greycr...

Time Warner Leads Investment In Maker

LA Biz Journal

Maker Studios, an independent digital media company that fosters some of the most popular talent on YouTube, has raised $36 million in a round of financing led by Time Warner Investments.

Key Backing For Maker

Financial Times

Time Warner’s investment group is joining a line-up of Hollywood names including Robert Downey Jr and Elisabeth Murdoch in backing Maker Studios, the popular online video network that aims to lin...

Visionary Award to be Presented to Maker Founders

Variety

The Producers Guild of America is launching a Digital VIP initiative and awards gala aimed at honoring a dozen producers who have made "significant" contributions to the advancement of digital en...

Maker Founders Honored By Producers Guild

New Media Rockstars

For years, digital entertainment has struggled to be taken seriously by Hollywood tastemakers and trendsetters. It wasn’t until recently that digital television started raising some flags in trad...

Media bigs flock to YouTube power players

Variety

There may be no better sign that there's a hot Internet sector brewing than Peter Chernin choosing to invest there -- repeatedly. The savvy mogul is clearly placing his bet on the leading video c...

Maker Studios is the #1 Network On YouTube

Tubefilter

Maker Studios has been on the rise of late as it expands its roster of talent and hires away big names in the entertainment industry. Recently, all of this upward trending has resulted in a big w...

Finnerty To Recruit Big Names As SVP Of Talent

Billboard

Maker Studios has named Amy Finnerty as its new senior vice president of talent, a position the company created for her upon hiring her earlier this year.

RZA Stops By Maker Studios

Tubefilter

Wu Tang Clan co-founder RZA has always had a commanding screen presence; I love his bit part alongside Bill Murray in Jim Jarmusch’s Coffee and Cigarettes. Now, nine years after that little cameo...

Lisa Donovan Named In Women's Impact Report

Variety

Donovan, with co-founders Danny Zappin and Ben Donovan, expanded the Culver City-based online video company from eight employees in 2009 to nearly 300 today. With more than 100 million subscriber...

Gregory Brothers Join Maker Studios

Tubefilter

Politics can be fun to follow. But you know what makes them even more exhilarating? Auto-tune. That’s the philosophy behind Songify The News (formerly Auto-Tune The News), the popular web series ...

The New Comedy Stages

LOS ANGELES TIMES

In a sparse room, not much bigger than a walk-in closet, Nick Rutherford sits at an editing bay, head in hand, peering up at half a dozen versions of himself on a giant flat screen. He taps his C...

How Maker Is Turning Cynics Into Believers

The Wrap

While conventional wisdom may hold that YouTube videos are amateurish and unprofitable compared to television, Maker Studios is making inroads to prove that wrong.

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