Macy's and Maker Studios, the world's largest producer and distributor of online video content for millennials, today announced a collaboration to launch an original fashion-lifestyle series--"The Next Style Star." This unique program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy's photo shoot, and have his or her winning look featured in the Impulse Department at Macy's Herald Square in New York City. Macy's "The Next Style Star" will debut April 3 on Maker's fashion and beauty network, The Platform, and macys.com/stylestar.
Here's one way Disney will try to recoup the $950 million it plans to spend buying YouTube network Maker Studios: with web series backed by deep-pocketed marketers. One example arrives Thursday, when Maker will post the first episode of "The Next Style Star," an online reality series listing Macy's as a co-producer.
Macy’s and Maker Studios, a millennial-focused online video content producer, have announced a new fashion Web series called “The Next Style Star.” Sixteen aspiring stylists will create looks and face off for a $10,000 cash prize and a guest styling opportunity in a Macy’s photo shoot. The winning look will be featured in Macy’s Impulse department in New York.
Kat Graham is known for showing her face onscreen -- she's predominantly an actress, after all, starring as Bonnie Bennett in the supernatural drama "The Vampire Diaries" on the CW. But she also has a solid music career, one that's been active for over a decade and includes a top five Billboard hit on the dance charts with "Put Your Graffiti On Me" in 2012.
Shortly after he interviewed Ynon Kreiz, executive chairman for Maker Studios, this morning at the South by Southwest conference in Austin, Texas, Peter Kafka, senior editor for ReCode, broke the news that Disney is considering acquiring Maker for $500 million or more. Sadly, that story didn’t come up during the interview.
If you’ve never seen a Mike Tompkins video, you should go ahead and change that right now. The immensely talented vocal artist, who is partnered with Maker Studios, has reached one million subscribers through the covers of pop songs he creates using only his mouth. We asked Mike a few questions about his YouTube success.
Multi-channel networks may not be doomed after all. Despite the endless reports of the demise of the MCN business model, Maker Studios appears to be building a viable online video business. The once creator-led company has weathered controversies with top talent and a founder suing the companyhe helped birth, but it appears to have turned a corner in the last six to 12 months and is demonstrating more and more staying power.
Los Angeles-based Maker Studios officially confirmed the acquisition of Blip Networks Friday, which was first reported two weeks ago, saying that it wants to keep the video site alive. “Blip.com will continue to operate as a robust entertainment destination; and the industry-leading Blip sales team will be ramping up their sales game,” said Blip CEO Kelley Day in an email to Blip’s content producers. Day will step down from her CEO position, but remain an advisor to Maker.