There is no doubt a new generation of talent who create their own content on YouTube, Vine, Instagram and other platforms are becoming household names among young consumers online. Parents may be oblivious to names like Cameron Dallas or Jennxpenn because those talents aren’t on Disney Channel or the radio, but they inspire screaming throngs reminiscent of Beatlemania when they make appearances in the flesh.
Maker Studios‘ presentation to advertisers at the 2014 Digital Content Newfronts made it clear that the multi-channel network is making a big investment in original content. At that event, Maker announced nine new original series, some centered around YouTube stars and other focused on traditional media creators.
For the first time ever, Make Studios will make an official splash at Comic-Con, which will take place tomorrow through Sunday in San Diego. With The Nerd Machine’s Nerd HQ as its partner for the 2014 convention, Maker will be responsible for live performances, panels, and meet-and-greets with digital (and otherwise) celebs.
A conversation with Maker’s Julia Moonves: What’s cool about the web is that you don’t need a team of PR and development experts to help find a large audience for your work. Take for instance the Homeless Lottery Winner video by Rahat Hossain that went viral earlier this year and inspired viewers to donate thousands of dollars and help the man find housing.
The Maker Studios CEO told the VidCon audience that partnership talks evolved into the realization that the two media companies are "a very strong fit." What does Maker Studios look like now that it's part of the Disney family? CEO Ynon Kreiz says it's still too early for many changes to manifest, but he gave the audience a VidCon a taste of how the YouTube multichannel network could leverage the media company's resources.
Maker Studios, looking for content for its planned new video site Maker.tv, is turning to Ben Stiller for help. In particular, Maker, now part of Walt Disney Co., has enlisted Mr. Stiller’s Red Hour Digital, a division of his production company, to help revive ”Next Time on Lonny,” one of the odder cult video series on the Web.
Vevo, Maker Studios roll out programs. The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on Saturday, the first week saw 7 media and tech brands generating a ton of buzz at the New York confab.
Mega-popular YouTube channel Maker Studios recently sold to Disney for $500 million, but when the founders launched the company five years the goal was quite simple -- make videos and share audiences. "We just liked making videos. We didn't start it to sell to Disney someday; we were just a bunch of friends who liked hanging out," says Shay Carl, a co-founder, in this interview with Beet.TV featuring four of the Maker founders. We interviewed them at the Maker Studios NewFront last night.
Maker Studios, one of the biggest producers of programming on YouTube, is looking to cozy up to marketers that want to master Web video — even as the company looks to develop its own consumer brand. The Los Angeles, Calif.-based company, which Walt Disney Co. has agreed to acquire in a deal that could be worth $1 billion, is hosting its first ever NewFront event on Tuesday, less than a week after YouTube’s well-received presentation to the ad community.
Here's why one way Disney can begin to recoup the $950 million it plans to spend on YouTube network Maker Studios. Maker Studios has signed an upfront deal with Omnicom Media Group ahead of the network's Digital Content NewFronts presentation on Tuesday night in New York. The deal includes an ad spending commitment in the "low-eight figures," according to a person familiar with the matter.
Two TV stars are deepening their ties to YouTube. Keegan-Michael Key and Jordan Peele, best known for their combined work on Comedy Central sketch show Key and Peele, are two of the producers of Ithamar Has Nothing To Say, an upcoming comedy series they are working on with Maker Studios and Principato-Young Entertainment.
Erin McPherson's past career prepares her for the challenge. So what does the chief content officer at Maker do? I oversee our studios, so the content we produce in-house, but also our programming strategy vis-à-vis partners, our network partners and our network talent, as well as outside third-party relationships. I work a lot on our brands and with the advertising community on strategic initiatives and branded programming.
Maker Studios has partnered with Jukin Media to expose the company's vast library of viral videos to new viewers and more money. Maker, which is in the process of being acquired by Disney, operates one of the largest networks of online video networks in the world, one including channels for popular creators like PewDiePie and Epic Rap Battles of History.
YouTube network Maker Studios is taking over management and monetization of a whole bunch of viral video channels that are managed by Jukin Media. The portfolio of content includes FailArmy‘s collection of fails, as well as 30 other viral video channels such as Bad Ads, The Come Up, and FunnyVideosArchive. Together, those channels get more than 400 million monthly views.
The two digital media firms will co-produce shows using Jukin's viral video clip library. Maker Studios is joining forces with viral video clip house Jukin Media to bring more bloopers to the Web. The companies announced Thursday that Maker will now collaborate with Jukin to manage and monetize its YouTube channels and videos. The Culver City media firm -- which recently sold to Disney -- will also develop and launch a website for Jukin's FailArmy brand.
Oh, You Pretty Things!, starring Francesca Eastwood, is a 10-episode series which follows a lifestyle blogger and her group of twentysomething trendsetters looking to make their big break in the underground music and fashion scene on LA’s Eastside. Sarah Dumont, Tui Asau, Alexander Nifong and Matthew Grathwol co-star. The show will premiere May 19 on Maker’s fashion and beauty channel The Platform.
Macy's and Maker Studios, the world's largest producer and distributor of online video content for millennials, today announced a collaboration to launch an original fashion-lifestyle series--"The Next Style Star." This unique program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy's photo shoot, and have his or her winning look featured in the Impulse Department at Macy's Herald Square in New York City. Macy's "The Next Style Star" will debut April 3 on Maker's fashion and beauty network, The Platform, and macys.com/stylestar.
Here's one way Disney will try to recoup the $950 million it plans to spend buying YouTube network Maker Studios: with web series backed by deep-pocketed marketers. One example arrives Thursday, when Maker will post the first episode of "The Next Style Star," an online reality series listing Macy's as a co-producer.
Macy’s and Maker Studios, a millennial-focused online video content producer, have announced a new fashion Web series called “The Next Style Star.” Sixteen aspiring stylists will create looks and face off for a $10,000 cash prize and a guest styling opportunity in a Macy’s photo shoot. The winning look will be featured in Macy’s Impulse department in New York.
Kat Graham is known for showing her face onscreen -- she's predominantly an actress, after all, starring as Bonnie Bennett in the supernatural drama "The Vampire Diaries" on the CW. But she also has a solid music career, one that's been active for over a decade and includes a top five Billboard hit on the dance charts with "Put Your Graffiti On Me" in 2012.
Shortly after he interviewed Ynon Kreiz, executive chairman for Maker Studios, this morning at the South by Southwest conference in Austin, Texas, Peter Kafka, senior editor for ReCode, broke the news that Disney is considering acquiring Maker for $500 million or more. Sadly, that story didn’t come up during the interview.
If you’ve never seen a Mike Tompkins video, you should go ahead and change that right now. The immensely talented vocal artist, who is partnered with Maker Studios, has reached one million subscribers through the covers of pop songs he creates using only his mouth. We asked Mike a few questions about his YouTube success.
Multi-channel networks may not be doomed after all. Despite the endless reports of the demise of the MCN business model, Maker Studios appears to be building a viable online video business. The once creator-led company has weathered controversies with top talent and a founder suing the companyhe helped birth, but it appears to have turned a corner in the last six to 12 months and is demonstrating more and more staying power.
Los Angeles-based Maker Studios officially confirmed the acquisition of Blip Networks Friday, which was first reported two weeks ago, saying that it wants to keep the video site alive. “Blip.com will continue to operate as a robust entertainment destination; and the industry-leading Blip sales team will be ramping up their sales game,” said Blip CEO Kelley Day in an email to Blip’s content producers. Day will step down from her CEO position, but remain an advisor to Maker.