Press Archive

Maker at MIPTV: Democratization and Globalization

Video Ink

If you weren’t able to catch Maker Studios’ presentation at the inaugural MIP Digital Fronts, taking place during the annual MIPTV international content marketplace in Cannes, it could be condensed to two words: democratization and globalization.

Macy's and Maker Team Up for "The Next Style Star"

Wall Street Journal

Macy's and Maker Studios, the world's largest producer and distributor of online video content for millennials, today announced a collaboration to launch an original fashion-lifestyle series--"The Next Style Star." This unique program will feature 16 up-and-coming stylists battling head-to-head for a $10,000 cash prize, a chance to serve as a guest stylist on an upcoming Macy's photo shoot, and have his or her winning look featured in the Impulse Department at Macy's Herald Square in New York City. Macy's "The Next Style Star" will debut April 3 on Maker's fashion and beauty network, The Platform, and

Macy's Partners with Maker for Original Lifestyle Series


Macy’s and Maker Studios Team Up for Original Competition Series, “The Next Style Star” Digital Fashion Program Premieres April 3 on The Platform and, Hosted By Jeannie Mai

Macy's Co-Producing Reality Series With Maker

Ad Age

Here's one way Disney will try to recoup the $950 million it plans to spend buying YouTube network Maker Studios: with web series backed by deep-pocketed marketers. One example arrives Thursday, when Maker will post the first episode of "The Next Style Star," an online reality series listing Macy's as a co-producer.

Macy's and Maker Star Search...


Macy’s and Maker Studios, a millennial-focused online video content producer, have announced a new fashion Web series called “The Next Style Star.” Sixteen aspiring stylists will create looks and face off for a $10,000 cash prize and a guest styling opportunity in a Macy’s photo shoot. The winning look will be featured in Macy’s Impulse department in New York.

Meet Top Maker YouTube Channels

Wall Street Journal

YouTube thinks it can make a big play for TV ad budgets this year. Meanwhile, Walt Disney Company just spent $500 million on a company, Maker Studios, that from the outside seems to be just a collection of no-name YouTube channels.

Kat Graham Docu-Series Debuts on Maker Music


Kat Graham is known for showing her face onscreen -- she's predominantly an actress, after all, starring as Bonnie Bennett in the supernatural drama "The Vampire Diaries" on the CW. But she also has a solid music career, one that's been active for over a decade and includes a top five Billboard hit on the dance charts with "Put Your Graffiti On Me" in 2012.

Disney Acquires Maker


(Reuters) - The Walt Disney Co has agreed to buy Maker Studios for $500 million, becoming a major online video distributor through the purchase of one of YouTube's largest networks, according to a person familiar with the deal.

The Walt Disney Co. Purchases Maker


Walt Disney Co. (DIS) agreed to buy Maker Studios, a supplier of online video content to YouTube, for $500 million, gaining technology and experience with short-form entertainment.

Maker teams up with Penny Arcade


Maker Studios is already partnered with some of the most prominent gamers on YouTube, and thanks to its most recent deal, it’s now partnered with the most prominent gaming webcomic, too. Maker’s gaming vertical, Polaris, has teamed up with Jerry Holkins‘ and Mike Krahulik‘s Penny Arcade.

SXSW ’14: Maker Says Monetization Will Catch Up


Shortly after he interviewed Ynon Kreiz, executive chairman for Maker Studios, this morning at the South by Southwest conference in Austin, Texas, Peter Kafka, senior editor for ReCode, broke the news that Disney is considering acquiring Maker for $500 million or more. Sadly, that story didn’t come up during the interview.

Maker stakes its claim on new frontier of Hollywood

Financial Times

History is repeating itself in Hollywood. A century after hardy entrepreneurs from the east coast moved to southern California to build the first movie studios, a new generation of digital companies has sprung up, building sound stages and producing content at a rapid pace....

Maker Partners with 'Jackass' Steve-O

The Hollywood Reporter

Maker will manage the comedian and prankster's YouTube channel and help develop original programming.

Maker teams up with Steve-O


Maker Studios is getting in business with Steve-O of “Jackass” fame. The world’s largest provider of online video content for millennials will manage Steve-O’s YouTube channel and co-develop original programming consisting mainly of comedic pranks and stunt videos.

Maker Inks Content Deal with Steve-O

Video Ink

Prankster Stephen Glover, known to most of you as Steve-O from “Jackass,” is joining the Maker Studios network.

Steve-O Partners with Maker


Since launching an official channel last September, Steve-O has learned that YouTube is his perfect platform.

Maker COO talks start-ups in LA

Fast Company

How Los Angeles Is Kind Of, Almost A Startup Town: All it takes is one IPO to make it official, say locals, and it feels like it's right around the corner. to Launch Video Platform With Maker

The Hollywood Reporter

The Black Eyed Peas frontman joins Snoop Dogg in developing original video content as the network expands its star roster. partners with Maker


Musician and entrepreneur, frontman of the Black Eyed Peas, struck a deal with Maker Studios to create a video platform to promote himself and his projects on YouTube and elsewhere as well as develop programming around emerging talent he’s collaborating with.

Maker inks deal with

Video Ink

Maker Studios is partnering with to develop an online video platform for original content from the musician as well as up-and-coming artists he is affiliated with.

Maker Hires René Rechtman to Lead International Operations


Rene Rechtman, who resigned as CEO of AOL’s branded content division last fall, has joined multichannel network Maker Studios in the newly created role of president of international.

Rechtman Joins Maker as President of International

The Wrap

The former AOL executive will forge partnerships overseas and syndicate Maker’s shows internationally.

René Rechtman Joins Maker To Lead International


Maker Studios has made a big hire to run its growing international business. The company announced that former AOL executive René Rechtman has joined as President of International and will oversee Maker’s international growth strategy and development of strategic partner relationships overseas.

Maker Empowers Performers


Attracting more than 4.5 billion views every month, Maker Studios is the largest global network of online video content.

Maker Pacts With Just for Laughs


Maker struck a deal with Canadian comedy brand Just for Laughs to manage its hidden-camera pranks channel on YouTube, create a new YouTube channel for stand-up comedy and develop a dedicated video website.

Maker Partners With Just for Laughs


Maker Studios — the digital media company behind YouTube successes such as "Epic Rap Battles of History," Kassem G, the Shaytards and PewDiePie — is teaming up with Just for Laughs Group, best known for its long-running annual Montreal comedy festival.

Maker Forges Digital Partnership With ‘Just For Laughs’ Festival


The alliance gives Maker Studios the opportunity to turn Just For Laughs into a major Internet video franchise. The digital network company that targets millennials will manage the existing Just For Laughs Gags channel on YouTube.

Maker Inks New Deal For More Music Rights


Maker Studios is looking to legitimize the music in its creators’ videos and dodge any potential legal action that could come its way. The top multi-channel network recently inked a deal with Epidemic Sound that brings a library of royalty-free tracks to Maker partners.

Maker and Stiller's Red Hour team to produce 'Lonny' Season 2

The Wrap

The show parodies reality TV — much like the Stiller-backed ‘Burning Love.’

Maker and Red Hour make comedy


Maker is continuing to make inroads into the Hollywood community. It’s latest traditional media partner is Ben Stiller‘s Red Hour Digital production studio. The two companies will team up for season two of Next Time On Lonny, a comedy web series that first ran for six episodes in 2011.

Maker Set To Launch 'Next Time On Lonny'


Maker Studios has pacted with Ben Stiller’s Red Hour Films shingle to produce and distribute season 2 of YouTube comedy series “Next Time on Lonny.” Maker to debut second season of series spoofing reality TV in 2014.

Maker and Stiller give 'Lonny' a second season

Video Ink

Maker Studios is partnering with Red Hour Digital, the digital subsidiary of Ben Stiller’s Red Hour Films, to produce the second season of an independently produced faux-reality web series called “Next Time on Lonny.”

MakerMade, Mike Tompkins And Chester See Reimagine 'Do-Re-Mi' For NBC

Broadway World

Digital music star Mike Tompkins has created a music video that reimagines the classic song "Do Re Mi," one of the iconic numbers that will be part of NBC's Dec. 5 (8-11 p.m. ET/PT) telecast of "The Sound of Music Live!"

'Divergent' Scribe Teams Up With Polaris

The Wrap

Evan Daugherty has written and directed four shorts for Maker Studios’ gaming and geek culture network Polaris, the company announced. Each short reimagines a character from Nintendo’s Super Mario Bros.

Polaris And 'Divergent' Scribe Reimagine Super Mario Bros.


Screenwriter Evan Daugherty has teamed up with Maker Studios’ Polaris to release “The Four Players,” a series of short films reimagining the characters from Nintendo’s Super Mario Bros. franchise, the company announced Thursday.

Super Mario Series Heading To Polaris

The Hollywood Reporter

The Four Players, a series of four short films written and directed by Daugherty, is being released on Polaris, Maker's gaming and geek culture YouTube hub. Each short centers on a reimagined version of a character from Nintendo's popular Super Mario Bros. universe.

Erin McPherson Leaving Yahoo For Maker

All Things D

Erin McPherson, the Yahoo executive who has been in charge of the portal’s video efforts, is leaving the company. She’s going to Maker Studios, the giant YouTube network that’s trying to build a business outside of the world’s biggest video site.

Erin McPherson Tapped As Chief Content Officer


Erin McPherson, who led Yahoo's push into original video content over the past several years, is leaving the company to become chief content officer at Maker Studios, one of the leading content/ad networks in the YouTube space.

Maker Gains Chief Content Officer

The Wrap

Yahoo executive Erin McPherson is joining Maker Studios as the company’s chief content officer. In her new capacity, McPherson will be responsible for driving Maker’s content and programming strategy, reporting to Ynon Kreiz.

Maker Named B2B Company of the Year

Always On

Maker Studios is on track to become the model of a new kind of video company, one that's part of the new digital Hollywood's entertainment ecosystem.

Mike Tompkins Hits 1 Million Subs


If you’ve never seen a Mike Tompkins video, you should go ahead and change that right now. The immensely talented vocal artist, who is partnered with Maker Studios, has reached one million subscribers through the covers of pop songs he creates using only his mouth. We asked Mike a few questions about his YouTube success.

Maker Talent Put On Their #DISNEYSIDE


A large number of YouTube talent, including Maker Studios creators, Mike Tompkins, Mary Doodles, Shaytards mama Colette and others participated in Disney's branded social media campaign.

Epic Rap Battles Scores 2 Noms, YouTube Music Awards

The Wrap

YouTube's inaugural awards show, which takes place Sunday in New York, will honor popular musicians from both worlds, pitting the brainy duo of "Epic Rap Battles From History" against Eminem.

Polaris Recruits New Gaming Talent


A flurry of activity has significantly beefed up Maker Studios‘ most successful vertical. Four top YouTube gamers–Captain Sparklez, KSIOlajidebt, Ali-A, and TheBajanCanadian–have joined Maker and will be listed as members of Polaris, the network’s gaming division.

ERB Hits The NYTimes

The New York Times

On a recent evening, Peter Shukoff and Lloyd Ahlquist, two breakout stars of the YouTube era, were trying, very seriously, to look like teenage girls from 2006: long hair, pink headbands, embroidered jeans.

Maker Celebrates The World Series With Pepsi

Los Angeles Business Journal

Maker Studios star Mike Tompkins has another music video out, this one a collaborative, a cappella take on "Take Me Out to the Ballgame.

Mark Suster Talks Maker

Pando Daily

Mark Suster, the serial entrepreneur turned polarizing Los Angeles investment figure, thinks Jeff Bezos is the smartest entrepreneur of our time. Why? Because Bezos truly understands growth. (Hint: It’s not about profit; it’s about scale and gross margin.)

Maker And Epidemic Sound Team Up


For the last several years, Swedish music company Epidemic Sound has been building a vast library of tracks for producers to use in soundtracks on television shows and online video, amassing 20,000 pieces from more than 100 composers.

Maker Introduces A New Tech Platform


Over the past several years,Maker Studios has turned its talent-focused media haven for YouTube stars into a huge business, attracting tens of thousands of channels to its network, which in turn have attracted hundreds of millions of subscribers and billions of views per month.

Maker Makes Programming Strides


Leading online programmer Maker Studios is restructuring its vast network of YouTube channels to more closely model the cable world, the company’s executive chairman revealed Monday at the Variety Entertainment & Tech Summit.

Mass Appeal Partners With Maker

The Wrap

Mass Appeal, a graffiti magazine turned online video company, has partnered with online video giant Maker Studios to make shows about urban culture, the two companies said Tuesday.

Maker Talks Growth

Pando Daily

Multi-channel networks may not be doomed after all. Despite the endless reports of the demise of the MCN business model, Maker Studios appears to be building a viable online video business. The once creator-led company has weathered controversies with top talent and a founder suing the companyhe helped birth, but it appears to have turned a corner in the last six to 12 months and is demonstrating more and more staying power.

Ynon Kreiz Speaks At TheGrill Conference

The Wrap

When you’re looking for a model for growth in the burgeoning online industry, a lot can be gleaned from television. In fact, Maker Studios executive chairman Ynon Kreiz isn’t shy about comparing Maker to behemoths such as Viacom, which began as niche outlets.

MakerMade Launches


With its acquisition of Blip and its recent $26 million funding round in the books, Maker Studios has continued its rapid growth. The multi-channel network has launched Maker MADE, a service that offers the network’s resources to online video advertisers.

In-House Ad Agency Premiers, MakerMade


Flush with $26 million in new funding, Maker Studios is looking to up its monetization game. The startup, which manages YouTube stars like PewDiePie and Kassem G, is set to announce the launch of Maker Made, an in-house unit dedicated to helping brands succeed in Web video.

Why The Media Has Been Wrong About MCNs

Business Insider

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year.

Maker Aquires Blip


In a deal that could herald a wave of consolidation in the online video biz,YouTube multichannel network company Maker Studios on Friday officially announced the acquisition of digital media firm Blip.

Blip And Maker Unite

All Things D

YouTube heavyweight Maker Studios has finished acquiring Blip, the video network and distributor.

Maker And Blip Team Up


The digital media company Maker Studios has acquired Blip, a company best known for its technology for distributing original Web series.

Blip Platform To Stay Active Under Maker


Los Angeles-based Maker Studios officially confirmed the acquisition of Blip Networks Friday, which was first reported two weeks ago, saying that it wants to keep the video site alive. “ will continue to operate as a robust entertainment destination; and the industry-leading Blip sales team will be ramping up their sales game,” said Blip CEO Kelley Day in an email to Blip’s content producers. Day will step down from her CEO position, but remain an advisor to Maker.

Tobuscus Joins Maker

New Media Rockstars

Toby Turner Of Tobuscus Joins Maker Studios: 'It's an honor to be surrounded by such a great team'

Maker And Crunch Digital Announce Agreement

Wall Street Journal

Maker Studios and Crunch Digital Announce Agreement to Manage Song Data and Royalty Reporting to Music Publishers

SoCal -- One Of Digital's Hottest Regions


Starting Up in Los Angeles: SoCal Quietly Emerged as One of Digital Music or Media's Hottest Regions

Maker Names Ynon Kreiz Executive Chairman


Maker Studios Puts Ex-Endemol CEO Kreiz in Charge, as Founder Steps Aside

Maker And Tribeca Release Video Magic

New Media Rockstars

Maker Studios And Tribeca Films Release Video Magic On 'Picture Show' YouTube Channel

Maker Teams Up With Producers Guild

New Media Rockstars

Maker Studios Teams Up With Producers Guild of America For Producers Showcase Contest

Epic Rap Battles' Leads In Streamy Awards Wins

Indie Wire

Halo,' 'Burning Love,' and 'Epic Rap Battles' Lead 3rd Streamy Award Winners

Streamy Awards Showcase YouTube vs. Hollywood


“Streamy Awards” Showcase Awkward Relationship Between YouTube And Hollywood

Universal Music Partners With Maker

New Media Rockstars

Universal Music Publishing Group Announces Partnership with Fullscreen and Maker Studios

Maker And Viddy Team Up For "The Viddy-O Show"


Timothy de la Ghetto, GloZell, And Others Run Through Top Viddy Clips

P'Trique Explains A "Chic Freak"

New Media Rockstars

P'Trique Of 'Sh*t Fashion Girls Say' On What It Means To Be A 'Chic Freak' [Interview]

Why Time Warner Was The Best Fit


In light of Time Warner‘s $36 million investment in Maker Studios, Maker CEO Danny Zappin made note of the potential for growth as a main reason why Maker sought a deal with the media and enterta...

Maker raises $36 million from big-name investors


Maker Studios, the digital media company behind some of the most successful channels on YouTube, has raised $36 million in an investment round led by Time Warner Investments and joined by some of...

Maker Raises Round Led By Time Warner


There’s more big money going into video startups: Maker Studios, which ranks among the top networks of creators publishing on YouTube, announced today that it has closed a $36 million round of fi...

Maker Secures Time Warner-Led Funding Round

The Wrap

Maker Studios secured $36 million in the initial closing of its latest round of financing, led by Time Warner Investments, the company announced Thursday.

Time Warner Gains YouTube Foothold With Maker


Big names joining the entertainment giant’s $36M Series C financing effort for the YouTube channel creator include Robert Downey Jr, Elisabeth Murdoch, and producer Jon Landau — as well as Greycr...

Time Warner Leads Investment In Maker

LA Biz Journal

Maker Studios, an independent digital media company that fosters some of the most popular talent on YouTube, has raised $36 million in a round of financing led by Time Warner Investments.

Key Backing For Maker

Financial Times

Time Warner’s investment group is joining a line-up of Hollywood names including Robert Downey Jr and Elisabeth Murdoch in backing Maker Studios, the popular online video network that aims to lin...

Visionary Award to be Presented to Maker Founders


The Producers Guild of America is launching a Digital VIP initiative and awards gala aimed at honoring a dozen producers who have made "significant" contributions to the advancement of digital en...

Maker Founders Honored By Producers Guild

New Media Rockstars

For years, digital entertainment has struggled to be taken seriously by Hollywood tastemakers and trendsetters. It wasn’t until recently that digital television started raising some flags in trad...

Media bigs flock to YouTube power players


There may be no better sign that there's a hot Internet sector brewing than Peter Chernin choosing to invest there -- repeatedly. The savvy mogul is clearly placing his bet on the leading video c...

Maker Studios is the #1 Network On YouTube


Maker Studios has been on the rise of late as it expands its roster of talent and hires away big names in the entertainment industry. Recently, all of this upward trending has resulted in a big w...

Finnerty To Recruit Big Names As SVP Of Talent


Maker Studios has named Amy Finnerty as its new senior vice president of talent, a position the company created for her upon hiring her earlier this year.

RZA Stops By Maker Studios


Wu Tang Clan co-founder RZA has always had a commanding screen presence; I love his bit part alongside Bill Murray in Jim Jarmusch’s Coffee and Cigarettes. Now, nine years after that little cameo...

Lisa Donovan Named In Women's Impact Report


Donovan, with co-founders Danny Zappin and Ben Donovan, expanded the Culver City-based online video company from eight employees in 2009 to nearly 300 today. With more than 100 million subscriber...

Gregory Brothers Join Maker Studios


Politics can be fun to follow. But you know what makes them even more exhilarating? Auto-tune. That’s the philosophy behind Songify The News (formerly Auto-Tune The News), the popular web series ...

The New Comedy Stages


In a sparse room, not much bigger than a walk-in closet, Nick Rutherford sits at an editing bay, head in hand, peering up at half a dozen versions of himself on a giant flat screen. He taps his C...

How Maker Is Turning Cynics Into Believers

The Wrap

While conventional wisdom may hold that YouTube videos are amateurish and unprofitable compared to television, Maker Studios is making inroads to prove that wrong.

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